DTC brand & Meta Ads

Scaling a DTC store with Meta’s shopping ecosystem

The brand had strong creative instincts but inconsistent performance: prospecting and retargeting lived in one undifferentiated budget, the catalog had gaps, and iOS-era signal loss wasn’t fully compensated. The goal was to grow profitable purchase volume on the site while keeping a clear line between new-customer acquisition and retention.

We split the account into prospecting vs. remarketing with explicit budgets, fixed the product feed (titles, variants, availability), and leaned into Advantage+ shopping where the catalog was clean enough to learn. Creative shipped as iterative batches—UGC-style hooks, static product cards, and short motion for Reels—so Meta could find winners without resetting learning every week. The pixel / CAPI setup was audited so purchase and key funnel events fired reliably for optimization.

Ongoing work focused on offer clarity (shipping, returns, bundles), audience exclusions to protect margin, and refreshing creatives before fatigue flattened results. Reporting tied campaigns to new vs. returning revenue so spend could follow the brand’s real growth levers.