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Window Cleaning & Google Ads

Window Cleaning: predictable bookings from Google Ads

  • Client:

    Window cleaning service (residential & small commercial)

  • Category:

    Google Ads · Local service bookings

  • Focus:

    Exterior/interior cleaning, seasonal maintenance

  • Market:

    Homeowners & businesses in Vancouver

Predictable bookings from Google Ads

Goal: consistent booking volume, especially during peak seasons. Window cleaning demand is seasonal and competitive, with many low-intent searches ("window cleaning tools," "DIY cleaning").

We focused on high-intent queries like "window cleaning Vancouver," "residential window cleaners near me," and "gutter and window cleaning." Campaigns were segmented by service bundles. Landing pages emphasized convenience, pricing transparency, and quick scheduling. Seasonal messaging ("spring cleaning," "fall prep") improved relevance.

Window Cleaning: predictable bookings from Google Ads
Window Cleaning: predictable bookings from Google Ads
Window Cleaning: predictable bookings from Google Ads

Conversion tracking tied leads to completed jobs, allowing better budget allocation during peak months.

What we executed

A seasonal ad system that smooths out demand spikes and locks in steady booking volume.

  • Campaign structure by service & seasonality
  • Clear pricing and booking-focused landing pages
  • Negative keyword filtering for DIY/tools
  • Call & form tracking tied to completed jobs
  • Seasonal ad messaging
  • Budget scaling during high-demand periods