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Handyman & Google Ads

Handyman: steady booking flow from Google Ads

  • Client:

    Handyman service (small repairs & home improvements)

  • Category:

    Google Ads · Service bookings

  • Focus:

    General repairs, installations, maintenance

  • Market:

    Homeowners & renters in Toronto

Steady booking flow from Google Ads

Goal: a consistent booking flow for small-to-medium jobs without attracting low-value leads. Handyman services face broad, mixed-intent searches. Many users are researching or looking for DIY solutions rather than hiring.

We narrowed targeting to high-intent queries like "handyman near me," "drywall repair Toronto," "door installation service." Campaigns were segmented by service type to improve relevance. Landing pages clarified services, pricing expectations, and turnaround time. Messaging focused on reliability and convenience rather than urgency.

Handyman: steady booking flow from Google Ads
Handyman: steady booking flow from Google Ads
Handyman: steady booking flow from Google Ads

Conversion tracking helped identify which job types led to repeat customers and higher lifetime value.

What we executed

A reliability-led ad system that turns mixed-intent searches into a predictable handyman booking flow.

  • Campaign segmentation by service category
  • Simplified landing pages with clear service lists
  • Negative keyword filtering (DIY, tutorials, tools)
  • Call & form tracking tied to bookings
  • Remarketing for users comparing providers
  • Budget focus on repeatable, profitable services