Beauty Salon & Google Ads
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Client:
Beauty salon (hair, skincare, aesthetic services)
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Category:
Google Ads · Appointment bookings
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Focus:
Hair services, facials, premium treatments
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Market:
Local clients in Montreal
Appointment growth from Google Ads
Goal: increase booked appointments—not just website visits or inquiries. Beauty searches vary from inspiration ("hair ideas") to booking intent ("hair salon near me"). The strategy focused on capturing users ready to book.
Campaigns were structured by service: haircuts, coloring, facials, and premium treatments. High-intent keywords were prioritized, while informational searches were excluded. Landing pages showcased results (before/after), reviews, and pricing clarity. Online booking was streamlined with a clear CTA.
Testing compared aspirational messaging (look/feel transformation) vs trust-driven messaging (experience, reviews) to find the angle that consistently turned interest into booked seats.
What we executed
A booking-first ad system that pulls high-intent clients straight into the chair.
- Service-based campaign segmentation
- Visual landing pages with strong social proof
- Online booking optimization
- Negative keywords for inspiration-only searches
- Remarketing for users who browsed services
- Budget shift toward high-margin treatments