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Appliance Repair & Google Ads

Appliance Repair: consistent service calls from search

  • Client:

    Appliance repair service

  • Category:

    Google Ads · Emergency & scheduled repairs

  • Focus:

    Same-day repairs (fridge, washer, oven, etc.)

  • Market:

    Homeowners in Toronto & Calgary

Consistent service calls from search

Goal: increase same-day service calls while eliminating low-quality DIY traffic. Appliance repair searches are highly urgent—but also cluttered with DIY queries ("how to fix washing machine"). The job was to capture users ready to book a technician immediately.

We structured campaigns by appliance type and urgency: "fridge repair near me," "same day washer repair," "oven not heating fix." Match types were tightened and supported by a strong negative list. Landing pages emphasized speed ("same-day service"), trust (reviews, certifications), and a single CTA—call now. Mobile optimization was critical, as most conversions came from phone calls.

Appliance Repair: consistent service calls from search
Appliance Repair: consistent service calls from search
Appliance Repair: consistent service calls from search

Tracking extended beyond leads to booked service calls, allowing bidding to prioritize profitable jobs.

What we executed

An urgency-led ad system that converts same-day searches into booked technician calls.

  • Service-specific campaigns by appliance type
  • Call-first mobile landing pages
  • Negative keywords to remove DIY/search intent
  • Conversion tracking tied to completed jobs
  • Ad messaging focused on speed and availability
  • Budget scaling based on profitable repair categories